Apple, Inc.s AAPL next biggest product after the iPhone is set to drop, with the unveil touted as a monumental launch for the company.
What Happened: Apple is planning to debut its first mixed-reality (MR)headset on June 5, 2023, which the companysees as the beginning of a post-iPhone era,Bloomberg columnist Mark Gurman said in his weekly Power On newsletter.
The launch will herald MR as Apple's foray into a new major category, offering a glimpse of a future where people interact via headsets instead of pocketable touchscreens, he said.
Gurman expects the company to launch not only the headset but also itsxOS operating system, accompanying servicesand, more importantly, a software development kit and platform that will help developers write new types of apps.
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Take On WWDC Invitation: Aninvitation sent out by Apple last week for the Annual Worldwide Developer Conference, or WWDC, providessome likely hints, Gurman said.
The graphic is clearly an outline of the Apple Park spaceship campus, signaling the first day of the conference that will be held at the companys headquarters, he said.
The second graphic, an outline of arainbow structure on Apples campus, is also interesting, Gurman said, while noting that it looks like the curved shape of the Apple headset facing upward.
At WWDC 2023, Apple will organizespecial all-day event at its campus, followed by online sessions for developers throughoutthe week, Gurman said.Thekeynote addresses, however, will already have been taped and will not be presentedon stage, he noted.
The reason behind the pre-taped addressescould be driven by anintent to have a polished video instead of leaving"nothing to chance, Gurman said. The company may also not want a headset demo failure on stage, he added.
Susan Prescott, head of developer relations, called the conference Apples biggest and most exciting yet and said that the company cant wait to host this very special event, Gurman said.
The company knows that everyone is anticipating this headset including Wall Street and it wouldnt want to further stoke expectations if it couldnt meet them, he said.
Apple closed Friday's session 1.56% higher at $164.90, according to Benzinga Pro data.
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