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On Friday, Toyota Motor North America announced several leadership changes as it inches toward its commitment to electrification. As part of the changes, Toyota is establishing a new “senior vice president of electric vehicle supply” role to lead the automaker’s North American EV supply and production strategy. Toyota promotes Susan Elkington for new EV role
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The Hyundai Motor Group is already eyeing its second North American EV assembly while its first is still under construction in Bryan County, Georgia. According to Hyundai Auto Canada’s CEO, Don Romano, “Canada’s going to be part of that conversation.” Hyundai initially revealed plans for its first dedicated EV facility in North America last May.
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Tesla has begun running some Google ads for the first time following Elon Musk’s statement that the automaker would try advertising. Last month, CEO Elon Musk announced a reversal of his long-standing strategy that Tesla doesn’t spend on advertising but instead spends money to improve the products – counting on owners to spread the word.
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